2019 is an exciting time for marketers. Social Media provides us with more transparency and data than we have ever experienced with traditional forms of advertising. Video has also progressed to the forefront providing more in-depth viewer insights and generating results. Inbound Marketing is making it's way to the forefront of every conversation and video is right along side it. The combination of both can be VERY powerful.
What types of businesses does video work for?
- The more people move toward content consumption on social/digital/mobile the more relevant and useful video becomes. That is true for almost any category or vertical. This can vary from B2B to B2C businesses, businesses with highly transactional products or bespoke services. Imagine video as a one-to-one conversation your company can have with a potential customer. According to HubSpot research, 77% of consumers research before engaging with a brand. Therefore, the earlier and more consistently you can engage potential customers along their buyers journey the better chance you have of engaging them and converting them into clients. Video is the starting gate and a vehicle to help drive leads and customer engagement for your brand or service. Furthermore, the benefits of video for social media advertising extend beyond just being eye catching and engaging but also by providing key data, especial video view time!