The buyer-seller relationship has changed over the last 20 years. Buyers now hold the power. Greater access to data and reviews has given the buyer the ability to research, compare and contrast more than ever. Marketers, brands and sellers must understand this and shift accordingly. One of the biggest adjustments sellers need to make is from Outbound marketing to an Inbound marketing philosophy. More than ever, this means doing everything in your power to give your customers an experience that is second to none. Your current clients will be your brand ambassadors, if they are provided a positive experience throughout their interactions with your company.